You probably use a mix of digital marketing methods which seem to be effective in
your international student recruitment. But which channel offers you the greatest
results? The main benefits when it comes to using online portals in your
international higher education marketing:
Better search engine ranking than your university’s website: Based
on the typical terms used by students when looking for studying abroad, links
to education portals will always appear at the top of Google’s organic search
Global reach and brand exposure: With millions of users each year,
online portals overcome the barrier of distance and connect your international
programs as well as your institution to students from all over the world.
Follows millennial students’ preferences: International students are
fast consumers of online resources, with the urge to access and compare
information in a very short space of time. Answering these needs, education
search engines deliver an effortless way to search and compare available
international programs and provide useful contents that support prospective
students all along their study abroad journey.
Equal opportunities for students: Other than gender, age, culture,
resources, online education portals are free to access and offer every student
the same chance of finding the right international education.
Level playing field: Online portals position an institution’s profile and
programs in front of users in the same effective way allowing universities,
both large and small to present their programs on an equal footing.
Long term cost-effective method: Most institutions that use online
portals experience greater results year after year due to search engine ranking
building over time. In addition, the cost of online portal services remains
cheaper than other methods such as online paid ads or traditional marketing
when considering cost per acquisition.
Easy to attribute value to this channel: Online education portals provide
access to analytical tools that allow you to easily monitor data and results.
Thus, you can track the success of your marketing campaigns in term of leads
or referral traffic from click-through at any time. Many education portals are
delivering enhanced tracking services allowing universities to follow the
student journey, and remarket to high potential students.
Combine digital services: Besides listing your university and programs,
education portals build marketing content that matches with prospective
students’ personas. Many portals also offer valuable services like targeted
emailing and display advertising to help universities reach out the right
UAN offers its valued partners a portal with all the above mentioned facets and offers
an excellent one-stop destination for students pursuing international higher
education and a global platform for universities and consultants to build their